The Importance of Culture for Digital Transformation Success 

Strategy holds its own importance, but it should never overshadow the role of culture. Peter Drucker's statement ‘Culture eats strategy for breakfast’ emphasises that an organisation's culture, encompassing its values, norms, and behaviours, greatly influences the implementation of its strategy. Even a well-crafted strategy can stumble within a toxic culture, while a positive and robust culture can drive success, even in the absence of flawless strategic plans.