While technology is a key enabler of a digital strategy, the strategy itself is a comprehensive plan that encompasses business objectives, customer-centricity, content and communication, data-driven decision-making, user experience, organisational culture, compliance, resource allocation, and a keen awareness of the competitive landscape. A successful digital strategy integrates these elements to drive overall success in the digital age.

In today's rapidly evolving business landscape, a digital mindset is not just a luxury but a necessity for an organisation's survival and growth. You might fear that your organisation lacks a digital mindset, by seeing resistance to innovation or change, a lack of customer focus, or internal silos, or have conducted a Digital Maturity Assessment (DMA) that revealed this. A lack of digital mindset is not a dead-end but a call to action.

The ability to understand, adopt and ultimately align your organisation with your industry’s ongoing digital transformation is becoming crucial for competitive success. A Digital Maturity Assessment (DMA) serves as a vital tool in this endeavour, helping your business to recognise where it stands in the digital landscape.

Strategy holds its own importance, but it should never overshadow the role of culture. Peter Drucker's statement ‘Culture eats strategy for breakfast’ emphasises that an organisation's culture, encompassing its values, norms, and behaviours, greatly influences the implementation of its strategy. Even a well-crafted strategy can stumble within a toxic culture, while a positive and robust culture can drive success, even in the absence of flawless strategic plans.

As we find ourselves midway through 2023, the trends shaping this dynamic space have crystallised, acting as ‘North Star’ guiding companies through a storm of operational modernisation. The global market has already earmarked $5.4 trillion for digital transformation by 2026, reaffirming the increasing dependence on technological innovations to reinvent operations, processes, products, and services.

Digital Transformation has evolved from a buzzword to a business imperative. It's the strategic, organisational change that leverages digital technologies to drive improved performance and competitiveness. However, the accelerating cycle of innovation leaves no room for delay, as businesses must adapt or face obsolescence.

At Fiora, we believe that the path to innovation and progress often involves revisiting past case histories, uncovering lessons that can help shape future decisions. One such case that has been a constant source of learning for us is the story of Blockbuster, an efficient business model that was once the epitome of movie rental success. However, a critical lack of external focus and the inability to assimilate outside influences led to its ultimate downfall. Interestingly, Blockbuster had a chance to buy Netflix, a then-emerging platform that later revolutionised the movie and TV industry, but they declined (hindsight is a wonderful thing).

Yes, I must admit, I am an Apple fanboy, the prospect of their Vision Pro headset truly excites me. I've been a regular explorer of AR/VR platforms, and there's no doubt in my mind that this innovation has potential for success.

Yet, whilst enthusiasm is crucial, it's equally important to approach this new technology in a pragmatic and strategic manner. It's crucial to incorporate this new technology, channels, and consumer behaviour thoughtfully into your marketing toolbox. Here's how:

Digital maturity is a journey filled with opportunities, but it also presents numerous potential pitfalls. Some of the most critical yet often overlooked fail points are listed below ranging from the sole focus on technology to the exclusion of culture.

The business environment has become highly competitive in recent years, and organisations are looking for ways to stand out from the competition. One of the most effective ways to do this is to adopt a consumer/customer-centric (user-centric) approach to work. This approach focuses on meeting the needs and expectations of users at every stage of the product or service life cycle. 

It really is difficult, it can feel like re-wiring a plane while in flight. Digital transformation has become an imperative for organisations of all sizes and across all industries. It represents a holistic shift from traditional ways of doing business to a more technologically integrated and data-driven approach. However, despite the evident benefits, many digital transformations fail to achieve their expected outcomes, with estimates suggesting a staggering failure rate of from 70% - 80% according to several studies.

In today's digital landscape, businesses are constantly facing the challenge of staying relevant, competitive, and resilient. The rapid advancement of technology has transformed traditional business models and strategies, necessitating a shift towards embracing digital maturity and purposeful transformation.

In today's rapidly evolving digital landscape, organisations must adapt and innovate to remain competitive. Achieving digital maturity and transformation is essential for businesses to thrive in this environment, and there are numerous models and approaches to choose from. However, the Fiora Digital Maturity Model stands out from the rest, offering a unique and comprehensive approach to digital transformation built on extensive research, data, and industry insights.

A global FMCG worked with the Fiora Team to facilitate a 3 day workshop in Toronto. Focusing on enhancing their understanding of digital thinking and the value of digital maturity. The results were nothing short of remarkable, with the team experiencing over 60% improvement in their comprehension of digital thinking and an astounding 80% increase in their appreciation for digital maturity.

Digital Thinking is a holistic and people-centric approach that focuses on leveraging digital technologies, platforms, and data to create and capture value for businesses. It encompasses a broad range of topics, including user experience, design thinking, analytics, and innovation, with the ultimate goal of achieving functional integration and a competitive edge in the digital landscape. In this detailed analysis, we will explore the value of Digital Thinking, its potential to drive functional integration, and why it is the future of business strategies.

Digital maturity is essential for businesses to stay competitive in today's rapidly changing landscape. However, many organisations struggle to achieve their digital transformation goals due to a lack of hands-on experience, insufficient understanding of organisational culture, and inadequate change management. This post discusses the importance of a ‘doing’ approach to digital maturity and explores how Fiora's hands-on methodology, which emphasises real-world experience and cultural change management, can help organisations successfully navigate their digital transformation journey.