It really is difficult, it can feel like re-wiring a plane while in flight. Digital transformation has become an imperative for organisations of all sizes and across all industries. It represents a holistic shift from traditional ways of doing business to a more technologically integrated and data-driven approach. However, despite the evident benefits, many digital transformations fail to achieve their expected outcomes, with estimates suggesting a staggering failure rate of from 70% - 80% according to several studies.

In today's digital landscape, businesses are constantly facing the challenge of staying relevant, competitive, and resilient. The rapid advancement of technology has transformed traditional business models and strategies, necessitating a shift towards embracing digital maturity and purposeful transformation.

In today's rapidly evolving digital landscape, organisations must adapt and innovate to remain competitive. Achieving digital maturity and transformation is essential for businesses to thrive in this environment, and there are numerous models and approaches to choose from. However, the Fiora Digital Maturity Model stands out from the rest, offering a unique and comprehensive approach to digital transformation built on extensive research, data, and industry insights.