In today's rapidly evolving business landscape, a digital mindset is not just a luxury but a necessity for an organisation's survival and growth. You might fear that your organisation lacks a digital mindset, by seeing resistance to innovation or change, a lack of customer focus, or internal silos, or have conducted a Digital Maturity Assessment (DMA) that revealed this. A lack of digital mindset is not a dead-end but a call to action.

At Fiora, we believe that the path to innovation and progress often involves revisiting past case histories, uncovering lessons that can help shape future decisions. One such case that has been a constant source of learning for us is the story of Blockbuster, an efficient business model that was once the epitome of movie rental success. However, a critical lack of external focus and the inability to assimilate outside influences led to its ultimate downfall. Interestingly, Blockbuster had a chance to buy Netflix, a then-emerging platform that later revolutionised the movie and TV industry, but they declined (hindsight is a wonderful thing).

Yes, I must admit, I am an Apple fanboy, the prospect of their Vision Pro headset truly excites me. I've been a regular explorer of AR/VR platforms, and there's no doubt in my mind that this innovation has potential for success.

Yet, whilst enthusiasm is crucial, it's equally important to approach this new technology in a pragmatic and strategic manner. It's crucial to incorporate this new technology, channels, and consumer behaviour thoughtfully into your marketing toolbox. Here's how:

The business environment has become highly competitive in recent years, and organisations are looking for ways to stand out from the competition. One of the most effective ways to do this is to adopt a consumer/customer-centric (user-centric) approach to work. This approach focuses on meeting the needs and expectations of users at every stage of the product or service life cycle. 

In today's digital landscape, businesses are constantly facing the challenge of staying relevant, competitive, and resilient. The rapid advancement of technology has transformed traditional business models and strategies, necessitating a shift towards embracing digital maturity and purposeful transformation.

A global FMCG worked with the Fiora Team to facilitate a 3 day workshop in Toronto. Focusing on enhancing their understanding of digital thinking and the value of digital maturity. The results were nothing short of remarkable, with the team experiencing over 60% improvement in their comprehension of digital thinking and an astounding 80% increase in their appreciation for digital maturity.

Digital Thinking is a holistic and people-centric approach that focuses on leveraging digital technologies, platforms, and data to create and capture value for businesses. It encompasses a broad range of topics, including user experience, design thinking, analytics, and innovation, with the ultimate goal of achieving functional integration and a competitive edge in the digital landscape. In this detailed analysis, we will explore the value of Digital Thinking, its potential to drive functional integration, and why it is the future of business strategies.

Digital maturity is essential for businesses to stay competitive in today's rapidly changing landscape. However, many organisations struggle to achieve their digital transformation goals due to a lack of hands-on experience, insufficient understanding of organisational culture, and inadequate change management. This post discusses the importance of a ‘doing’ approach to digital maturity and explores how Fiora's hands-on methodology, which emphasises real-world experience and cultural change management, can help organisations successfully navigate their digital transformation journey.