While technology is a key enabler of a digital strategy, the strategy itself is a comprehensive plan that encompasses business objectives, customer-centricity, content and communication, data-driven decision-making, user experience, organisational culture, compliance, resource allocation, and a keen awareness of the competitive landscape. A successful digital strategy integrates these elements to drive overall success in the digital age.

The ability to understand, adopt and ultimately align your organisation with your industry’s ongoing digital transformation is becoming crucial for competitive success. A Digital Maturity Assessment (DMA) serves as a vital tool in this endeavour, helping your business to recognise where it stands in the digital landscape.